Hawaii Small Business Landscape for Generative AI Adoption
Précis
With this effort, we wanted to examine the current small business landscape in Hawaii with regards to the opportunities and challenges the emerging technology of generative AI might afford.
Hawaii’s small businesses stand at a turning point where generative AI can drive efficiency, expand market reach, and enhance competitiveness in an increasingly digital economy. While challenges like cost, technical knowledge gaps, and trust concerns remain, early adopters have already demonstrated AI’s potential in marketing, customer service, and operations. To ensure broader adoption, structured support—such as education, mentorship, and affordable AI access—is essential.
